Hello, I'm Gonzaga and I'm a

Award-winning Artist, Creative Director, and Brand Strategist with 15+ years shaping brand narratives and leading high-impact campaigns for global brands, bestselling authors, and cultural figures. My work merges strategy, design, and storytelling to create visually striking and emotionally resonant experiences across digital and traditional platforms.

I build creative work that lives where audiences actually are, from Times Square and the NYSE to the social feeds that drove 10 New York Times bestsellers. I've directed 100+ video and photo productions, built and led cross-functional creative teams, and shaped brand identities for Fortune 500 companies and cultural leaders. Early adopter and confident operator of AI across the creative process, integrating it into ideation, pre-visualization, and production to ship sharper work, faster.

What I do

Who I have worked with

My recent work has focused on helping brands, companies, writers, and thought leaders spread ideas that aim to make the world a better place in areas like healthcare, the environment, society, and leadership. As the Creative Director behind these campaigns, I've used my creativity to craft compelling stories and visually striking content that not only grab attention but also spark important discussions, drive change, and inspire action. I've had the privilege of collaborating with some of the most forward-thinking thought leaders and brands, all united by a shared vision of creating a better world. My passion lies in making a positive impact through innovation and creativity.

Companies & Brands

Thought Leaders & Writers

Leslie Blodgett

Henry Kissinger

Hillary Clinton

Eric Schmidt

Hubert Joly

Bill George

Katherine Schwarzenegger

Liz Wiseman

Tsedal Neeley

Deanna Mulligan

Erica Dhawan

John Doerr

Paul Polman

Jonathan Safran Foer

Bob Woodward

Chris Hughes

Howard Marks

Suzi Weiss-Fischmann

Institutions & Universities

A selection of my work

VIDEO ADS

As a Creative Director, a significant part of my work centers on directing and producing videos as integral components of marketing campaigns. This multifaceted task involves the development of diverse content, including book trailers, video ads, video clips for social media, and various other visual elements tailored to the specific needs of our clients' brands.

My approach is versatile, as each client comes with unique goals and values. I work in close collaboration with my team, ensuring that every video project we undertake aligns seamlessly with the client's brand identity and marketing objectives. Whether it's bringing a novel to life in a book trailer, crafting a persuasive video ad, or conducting insightful interviews, my videos serve as potent instruments for connecting with the target audience and driving engagement.

STATIC ADS

As a Creative Director, I lead the creation of captivating static assets for social media that drive our marketing campaigns. I focus on visual storytelling, strategic alignment, collaboration with talented teams, A/B testing, trend awareness, and measuring success to ensure our designs not only look great but also deliver results, making a lasting impact in the ever-evolving digital landscape.

ART PRODUCTION & CURATION

As en environmental artist, my practice focuses on the ephemerality of the environment and its connection to the passage of time. My work highlights our world’s transient nature and presents the familiar as unique and transcendent. Video and photography are the building blocks in his art practice, which over the years has expanded towards other disciplines including installation and performance.

I also curate art through the environmental platform A La Luz, that I co-founded with artist David Cass. Most notably, in Spring of 2023 we curated Points of Return, an immersive environmental art exhibition at The Umbrella Arts Center, in Concord MA. The exhibition featured twenty-seven international artists explore wide ranging aspects of the climate emergency, offering commentary and creative nature-based strategies. Points of Return started as an online exhibition in 2022 and this was its first physical manifestation. What follows is a selection of images of the exhibition. More information about the show can be found on the official website.

What they say about me

“His unmatched creativity, leadership and vision have not only shaped our work but also our culture at TMD. Whether leading the charge on innovative projects, mentoring the team, or bringing stunning designs to life, Gonzaga’s impact is felt every day. His passion for pushing creative boundaries, his infectious humor, and his ability to foster a collaborative environment make him someone we’re lucky to have on the team.”

— TMD

“Gonzaga has an exacting eye for detail and a natural ability to create beauty. I’ve had the pleasure of collaborating with him on a range of creative projects. Whether it’s video editing, website design or representing complex ideas visually, his work is infused with the sensitivity and sensibility of an artist, which he is. He manages projects with ease, is a team player and is always willing to go the extra mile. Whatever he touches becomes more sophisticated and refined.”

— Jessica Prusa, Creative Director

“I had the absolute pleasure of working with Gonzaga at TMD, and he is a mastermind at what he does. His creative genius not only surpassed client expectations but took their branding to new levels and achievements. He is a sound collaborator, a true artist, and a wonderful asset to any team. ”

— Tatyanna Hiciano, social media manager

“Gonzaga is a dedicated team player who brings integrity to his work with a keen eye for design. He always knew how to articulate his creative direction and exceed clients’ expectations. Gonzaga is a thoughtful artist with a strong reliable work ethic.”

— Joann delauter, social media manager

“Gonzaga is an artist in the entire meaning of the word. He’s passionate, dedicated and perfectionist. He takes everything he does by heart and he drives all his efforts into it. He’s a very hardworking, responsible yet creative person. He’s very proactive and a huge entrepreneur. He’s also a team player, very loyal and such a great asset to the team.”

— Sara Rentería, producer

“I had the pleasure of working with Gonzaga early in my career and I can confidently say that his work ethic has since become the benchmark by which I measure my own professional standards. He’s incredibly talented in his skill and brings a fresh perspective to every project. What sets Gonzaga apart is his ability not only to listen but to actively contribute to conversations, bringing valuable insights and ideas to the table while ensuring each person feels heard. It’s a privilege to collaborate with someone of his caliber!”

— Riya Gandhi, paid social manager

“Gonzaga was one of my favorite co-workers to work with throughout my professional career. Not only did he bring new creative ideas to every meeting but he also brought a positive mindset. His eye for design was both unique and up-to-date with design trends. Gonzaga can do it all from ideation of a concept to the execution.”

— Matt Ogilvie, senior creative manager

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